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Learning to become a better technical communicator

Authors: Wilson L
Publication: VetScript, Volume 23, Issue 11, pp 39, Dec 2010
Publisher: New Zealand Veterinary Association

Animal type: General
Article class: General Article
Abstract: In todays business environment, where the customer is paramount, great communication is vital to the provision of value. Poor communication results in a lack of agreement about potential outcomes, a failure to understand risks, and unrealistic expectations. It is the most common cause by far of customer dissatisfaction, complaints and even lawsuits.
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