Selling fixed time artificial insemination to producers

Authors: Bergman E
Publication: Proceedings of the Australian Veterinary Association (AVA) Annual Conferences, Volume 2014 AVA Annual Conference, Perth, Issue Cattle / Reproduction, May 2014
Publisher: Australian Veterinary Association

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Abstract: Artificial Insemination is a fantastic tool to rapidly improve the genetics of Australian beef producers. Further, busy cattle veterinarians without significant companion animal responsibilities are often doing very little during the mating season. I used to tell my clients, “When the bulls are working, I’m not!” Traditional heat detection based programs do not suit most busy beef producers. They also fail to suit most busy veterinarians! The advent of Fixed Time AI programs, yielding reasonable results has created a new profit centre within our business and can for other practices as well.

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