P & P practice - a reply

Authors: Marchant R
Publication: New Zealand Veterinary Journal, Volume 34, Issue 5, pp 74, May 1986
Publisher: Taylor and Francis

Animal type: General
Subject Terms: Ethics, Management, Veterinary profession
Article class: Correspondence

---

Abstract: I am delighted to be able to reply to this letter, and thank you for the opportunity. The philosophy of advertising of the veterinary profession is that society has a right to be informed, and that conversely the veterinarian must have the right to inform society. This is within a number of principles and guidelines that have been laid down. The object of defining practice categories is to make it quite clear to the public just what species the veterinarian deals with, and the categories are standardised to avoid any confusion. It is stated that any variation from the categories defined must have approval from the Council of the New Zealand Veterinary Association for the simple reason that it does the individual veterinarian and the profession no good at all if ludicrous and unreasonable claims are made within the definition of practice categories. The suggestions made, and argument put forward by Dr. Christensen are to me most reasonable and plausible and I would hope that Council of the New Zealand Veterinary Association would have the same reaction. In fact the whole thrust of the…

---